Market research provides critical insight about your market and can help to identify potential competitors, gaps and opportunities. Market research can help to demonstrate and quantify the need or demand for a device or service improvement.
Market reports typically include a look at the market in question, identifying trends, opportunities, and threats. This allows innovators to see their innovation in context and understand what challenges may need to be overcome for it to be adopted by the NHS.
Patent searches are carried out to demonstrate an innovation’s novelty and literature searches are also commonly included to gain a more comprehensive academic understanding of the innovation.
We work with innovators to determine what specific market research is required. This information can then be instrumental in decision-making, investment choices and when bringing new stakeholders, investors, funders, or potential partners on board.
Click below to view all our partners offering this support servicePathway Partners Click here to view all our partners offering this support service
If you would like to find out more about how HI NENC can support your business and the support available via the Innovation Pathway, please email our Pathway Navigators at [email protected]